Job Title: Digital Marketing Manager Employer: Siege Coffee Company Ltd Location: Colbert Station Parnell Street, Limerick, V94 H2PP, POTATO MARKET CAR PARK, Merchants Quay, Limerick, V94 P020. Salary: €34,000.00 per year Hours: 39 hrs/w To produce, manage and maintain digital channels such as social media & website to build brand awareness, engage with customers & generate sales. Key Responsibilities: Define market positioning, identify target audiences, and devise marketing plans with specific goals across various channels and segments. Drive the execution of marketing programs from inception to completion, fostering internal support and promoting collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to develop successful strategies. Create, maintain, and conduct analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies. Collaborate with other teams to develop creative briefs and guide creative direction for advertising and public-facing communications. Conceptualize and execute multi-channel campaigns, ensuring alignment of messaging across all channels. Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, and provide sales support. Gather customer and market insights to inform outreach strategies, increase customer conversions. Assess the effectiveness and impact of current marketing initiatives with tracking and analysis, optimizing strategies accordingly. Present ideas and final deliverables to internal and external teams, communicating with senior leaders about marketing programs, strategies, and budgets. Skills and Qualifications: Experience in a similar position is beneficial but not a requirement. Degree in a related field is beneficial but not a requirement. Excellent written and verbal communication skills. Strong project management, multitasking, and decision-making skills. Job Type: Full-time Work Location: In person #J-18808-Ljbffr
