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About Darkroom
Darkroom is the leading next‑generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Matter, a universal AI commerce layer that integrates executive‑level strategy with proprietary agentic technology. Our fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record speaks for itself: billions in attributable revenue driven across e‑commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. We are one of the fastest‑growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising.
About The Role
We’re looking for a visionary creative leader with deep experience in developing ad concepts for digital paid media advertising formats on Meta, TikTok, and other channels. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world‑building assets. You’re likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing. You are hyper‑focused on paid media performance and developing advertisements that sell products and services.
What you’ll do
Lead high‑tempo creative strategy and direction for full‑funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
Deliver expert advice, concepts, directions, and briefs to sell products and services through short‑form video.
Translate client’s marketing strategy and performance data into clear, compelling ad concepts using metrics such as thumb‑stop rate, hold rate, and click‑through rate.
Brief Designers and Editors on the creation of assets including static ads, animations, mobile‑first videos, and storyboards for short‑form content; jump‑in and create ad assets if needed.
Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
Monitor performance data with the marketing team to inform creative iterations and improve results over time.
You should apply if this sounds like you
3+ years of creative strategy work on performance ad programs, with a specific focus on short‑form video and statics. This role is not for those without Meta short‑form video experience.
A digital portfolio showcasing performance ad work including short‑form video, motion, and statics with evidence of impact on metrics like hold rate or CTR.
Ability to storyboard, cut, and ship ads; proficiency in Figma, Photoshop, or Illustrator for design refinement.
Strong understanding of hooks, angles, and metrics such as thumb‑stop rate, 3‑second hold, hook retention, CTR, and CPA, and using them to decide what to test next.
Experience using AI tools such as ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume, and have shipped ads with AI‑assisted elements.
Excellent communication skills in writing and when presenting to clients; able to give crisp, actionable feedback and navigate pushback.
Turn vague goals into testable concepts, track results, and drive the next iteration without hand‑holding.
Deep proficiency in Figma (Auto Layout, Components, handoff) and strong in Adobe Creative Suite.
Hard disqualifiers
No Meta performance creative ad experience.
No portfolio link or no performance context.
Strategy‑only with no hands‑on design ability.
Not excellent in client presentation and salesmanship.
Working at Darkroom
Darkroom is not a typical agency. We are looking for A players that want to build something great. There is no room in our organization for mediocrity and candidates that are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world‑class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics. If you want to build and win alongside some of the smartest people in the business, you’ll thrive here.
Remote‑first culture with a strong community base. While many roles remain fully remote, employees hired to work from our New York or Lisbon HQs (opening early 2026) are expected to adopt a hybrid working model, including weekly in‑office appearances. Hub locations also include the Bay Area, Philly, São Paulo, and Barcelona.
Parental leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work‑life balance.
Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross‑functional collaboration.
Equal Opportunity Statement
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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