Marketing Lead
Fixed Term (18 months) – Maternity Cover
Location: This role will be based at Brandon Bioscience HQ, Sycamore Court, Clash, Tralee, Co. Kerry. Monday- Friday, 39 hour week, hybrid with work from home flexibility.
About the Company:
Brandon Bioscience is a marine biotechnology company based in Tralee, Co. Kerry, with operations in Ireland and Scotland. Part of the Marigot Group, Brandon Bioscience develops and produces crop biostimulants derived from marine-based biomolecules, primarily Ascophyllum nodosum seaweed.
Our products are exported to over 40 countries, supporting farmers worldwide to improve crop performance, nutrient efficiency, and resilience to environmental stress.
Founded in 1998, Brandon Bioscience is a pioneer in the research and commercial application of marine biomolecules in agriculture. Our work is underpinned by peer-reviewed science and extensive field trials, allowing us to translate complex research into clear, credible value for global markets.
Our marketing function plays a key role in bringing this science to life, communicating product benefits, supporting commercial teams, and helping position our brand as a trusted leader in sustainable, science-led agriculture.
Role Overview
The Marketing Lead is responsible for managing and delivering day‑to‑day marketing activities across Brandon Bioscience’s global markets. The role supports sales growth, distributor marketing requirements, industry engagement, and brand consistency.
This is a practical, hands‑on position covering both planning and execution. The successful candidate will manage digital channels, coordinate industry events and customer visits, support sales and technical teams with marketing materials, and ensure marketing activity is delivered in line with the agreed plan.
The role involves regular collaboration with Sales, Technical, & R&D, as well as external agencies and industry bodies.
Key Responsibilities
Marketing Planning & Execution
Deliver the annual marketing plan in line with commercial priorities
Provide marketing support for key accounts
Support business development activity in new markets
Manage general marketing activities such as promotional materials and merchandise
Manage trademark portfolio and liaise with external advisors
Manage and maintain brand consistency across all markets
Distributor & Sales Support
Work closely with global distributors on their marketing requirements
Develop customer‑facing materials using product and trial data
Support Sales and Technical teams in preparing information for customers
Events & Customer Engagement
Plan and coordinate presence at key industry trade shows and events
Coordinate customer and grower visits to company sites
Key contact for industry bodies
Digital Marketing
Manage company website, including content updates and SEO implementation
Oversee social media channels (LinkedIn, TikTok, Instagram), including content creation and scheduling
Manage CRM system and maintain accurate customer data
Coordinate with external design and digital partners
Sustainability
Sustainability Champion within wider company group
Coordinate EcoVadis submissions and related documentation
Support internal sustainability initiatives and communications
Learning Opportunities
Planning and executing marketing plans
Marketing within the agri and biostimulant sector
Working with sales and technical teams to support global markets
Social media content creation and channel management
SEO and website optimisation
Brand management and compliance
Opportunities for global travel
Broad, hands‑on marketing experience within a small team operating in global markets
Required Skills & Attributes
Strong communication skills
Event management experience
Comfortable working with websites, CMS platforms, Adobe Software and digital tools
Organised, with good attention to detail
Creative thinker with an interest in developing new ideas
Willingness to learn and work within teams & external partners
Working knowledge of agriculture and sustainability, with a genuine interest in the sector
2‑3 years marketing experience with ability to work independently within a small team environment
Supervision & Support
You will report to the Commercial Manager (Head of Sales) while working closely with Sales, Technical & R&D teams.
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