Sales and Marketing Manager – The Brehon Hotel & Spa
The Brehon Hotel & Spa is seeking an experienced Manager of Sales & Marketing to lead the commercial engine of this luxury 125‑bedroom, 4‑star hotel in Killarney, Co Kerry. The ideal candidate will be an energetic, results‑driven leader with a proven track record of driving revenue, building strategic partnerships, and elevating brand presence in the marketplace.
We're looking for a strategic and driven sales and marketing leader with a passion for luxury hospitality. Candidates should bring a strong track record of results and leadership in high‑end hospitality. You'll join a dynamic, collaborative leadership team and contribute to a positive, high‑performance culture. This role offers the chance to shape the future of the brand in the region, Ireland, and beyond.
At The Brehon Hotel, we are a team of hospitality professionals that are deeply connected to and proud of the exceptional experiences we provide for our guests. More than that, we know our employees are the shining stars of what we do!
We are in the final stages of a full bedroom refurbishment, our Heritage Collection Rooms, have opened a new Golf Simulator Room (Par72), have a new Spa Brand (Elemis) and have opened a new Bar (Badb) – all in the past 2 years. We need the successful candidate to be at the forefront of repositioning the Brehon Hotel & Spa in the Luxury Hotel marketplace.
Position Purpose
Reporting to the General Manager, this role will collaborate with many stakeholders to drive and deliver on ambitious targets and KPIs for The Brehon Hotel & Spa through effective Sales and Marketing Strategies.
You will have direct responsibility for management, development, and delegation of duties for the Sales and Marketing team & the Weddings & Events team, who come under your remit.
The Sales and Marketing Manager will promote and maximise total sales revenues for the hotel by seeking new sales opportunities as part of a robust and dynamic sales team. The role will focus on market penetration and growth from Corporate Accounts, Travel Management Companies (TMCs), Retail Travel Agents, as well as meetings, incentives, and exhibition groups. Social banqueting and wedding functions will also be a key focus.
You will be responsible for ensuring you are working within your departmental budget while also maximizing year‑ on‑year the hotel's sales and revenues. Consistently working in conjunction with The Brehon GM, Revenue Manager and Wedding and Events Department and other key employees to achieve this.
We are committed to providing you with
A Welcoming & Supportive Team Environment
Opportunities for Professional Development & Growth
Hot Meals Provided on Duty
Employee of the Month Awards
Company Events
Friends & Family Rates
Employee Assistance Programme
Free Car Parking
Employee Referral Bonus
Rewards for Years of Service
Admission to the hotel Pension Scheme
Essential Job Functions
Develop and execute a comprehensive sales and marketing strategy to drive revenue across all market segments: corporate, leisure, social, group, golf and catering.
The Flesk River Apartments, 15 × 2‑bedroom self‑catering lodgings, will come under the above remit also.
Cultivate and maintain strong relationships with key corporate accounts, meeting planners, and travel industry partners.
Lead and inspire a high‑performing sales and marketing team with a focus on results, collaboration, and creativity.
Oversee the digital marketing strategy, ensuring optimal presence across all online channels, social media platforms, and luxury brand partnerships.
Analyse market trends, competitive intelligence, and performance metrics to adjust strategy and seize new opportunities.
Represent the hotel at key industry events, trade shows, and networking functions to position the property as the market leader.
Partner with the General Manager and Executive Leadership Team on strategic planning, budgeting and revenue management.
Research competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
Required Skills and Abilities
Minimum 5 years of experience in a senior sales leadership role within a luxury hotel or resort environment.
Strong existing relationships within corporate, luxury leisure, and group segments in Ireland.
Recent local market experience.
Proven track record of consistently exceeding sales targets and delivering exceptional results.
Inspirational leader with a collaborative, hands‑on style and the ability to foster talent.
Expertise in digital marketing, brand positioning, and revenue optimization.
Exceptional communication, negotiation, and presentation skills.
Ability to thrive in a fast‑paced, entrepreneurial environment and adapt quickly to market dynamics.
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