Performance Marketing Manager
Tricel is seeking an experienced Performance Marketing Manager to take ownership of all digital paid media activity across the Tricel Group. Based at the Group’s Head Office in Killarney, Co. Kerry, this role carries direct accountability for the management and performance of a significant monthly paid media budget across Tricel companies operating in Ireland, the United Kingdom, France, Sweden, and Denmark.
The Performance Marketing Manager will work closely with Senior Marketing Managers, Marketing Executives, and the wider marketing function, including Design, Data, and Development teams. While paid media performance is the core focus of the role, it also plays a critical part in a broader strategic priority: making marketing’s contribution to company revenue clearly visible and measurable for senior management and key stakeholders.
This requires the ability to work across paid and organic channels, manage HubSpot attribution, and develop clear, evidence‑based cross‑channel reporting that demonstrates how marketing activity drives business outcomes.
Tricel’s marketing environment is collaborative, fast‑paced, and increasingly shaped by AI and automation. The successful candidate will be comfortable managing multiple workstreams across markets and teams, capable of working independently without close day‑to‑day direction, and confident operating at both strategic and executional levels.
Responsibilities
Campaign Management
Manage day‑to‑day paid media activity across Google Ads, Bing Ads, Meta Ads, LinkedIn Campaign Manager, and Amazon Ads, supporting B2B, B2C, and e‑commerce objectives.
Own and oversee PPC strategy for all Tricel Group companies across five markets (Ireland, UK, France, Sweden, Denmark), making high‑level performance decisions and collaborating with divisional marketing representatives on execution.
Manage a monthly paid media budget with clear accountability for spend allocation, optimisation, and performance.
Build, manage, and refine audience segments, remarketing lists, and customer match audiences across relevant platforms.
Maintain and continually improve product feeds via Google Merchant Centre to support e‑commerce campaigns.
Analytics, Tracking & Attribution
Act as technical owner of the analytics and tracking stack, including GA4, Google Tag Manager, and Microsoft Clarity, carrying out regular audits and configuring advanced event tracking to support user behaviour and funnel analysis.
Own UTM governance and ensure consistent, high‑quality tracking across all campaigns and markets.
Maintain accurate and reliable attribution data within HubSpot, ensuring marketing activity across paid search, paid social, organic search, organic social, and other channels is correctly captured and reported.
Work closely with Data and Development teams to build reporting frameworks that provide senior management with a clear, evidence‑based view of marketing’s contribution to company revenue.
Research & Optimisation
Conduct ongoing keyword research, search term analysis, and competitor research to inform campaign strategy across all markets.
Apply Google Ads scripts and AI tools to support account audits, ad copy development, search term analysis, and continuous campaign improvement.
Identify and act on landing page optimisation and conversion rate improvement (CRO) opportunities in collaboration with internal teams.
Reporting & Collaboration
Plan, implement, measure, and report on paid media initiatives in close collaboration with Senior Marketing Managers and Marketing Executives across divisions, aligned to agreed objectives and KPIs.
Produce and present clear, actionable performance reports for senior management and stakeholders, covering paid media performance and the wider marketing channel mix.
Brief, review, and refine ad creatives with the Design Team; write and optimise ad copy across channels and formats.
Support wider marketing team initiatives and cross‑functional projects as required.
KPIs & Accountability
Marketing Qualified Leads (MQLs)
Cost per Acquisition (CPA) by channel and market
Paid media spend, including budget adherence and allocation efficiency
Channel performance metrics
Clear, evidenced reporting of marketing’s contribution to company revenue
Tools & Platforms
Required
Ad Platforms: Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Campaign Manager, Amazon Ads
Analytics & Tracking: GA4, Google Tag Manager, Microsoft Clarity, Google Search Console
CRM & Marketing Automation: HubSpot (CRM experience essential)
Data & Reporting: Power BI, Windsor.ai
Commerce: Google Merchant Centre
SEO & Research: SE Ranking, Screaming Frog (or equivalent)
Other: WordPress, Stape.io
Desirable
Client‑side and server‑side tracking implementation
HubSpot workflows and HubSpot attribution
Product feed management
CRO tools and methodologies
Technical SEO experience
Experience using AI tools (e.g. Claude)
Experience And Qualifications
Minimum 5 years’ hands‑on performance marketing experience, with direct ownership of paid search and paid social campaigns at meaningful budget levels.
Background in a marketing agency environment, B2B industrial manufacturing, or B2B SaaS is strongly preferred and will be considered a significant advantage.
Proven experience managing multi‑platform, multi‑market paid media campaigns.
Demonstrable success incorporating Google Ads scripts and AI tools into performance marketing workflows (e.g. account audits, ad copy creation, search term analysis, reporting).
Strong understanding of marketing attribution, conversion tracking, and cross‑channel analytics.
French language fluency (spoken and written) is desirable and advantageous given the scale of Tricel’s French operations.
Works independently, shows initiative, and takes ownership without requiring close supervision.
Approaches problems methodically, with curiosity, sound judgement, and attention to detail.
Comfortable operating at pace across multiple teams, markets, and priorities.
Strong communicator, capable of presenting performance data clearly to non‑specialist stakeholders.
Good technical aptitude and willingness to engage deeply with tracking, attribution, and analytics.
Customer‑focused mindset with a collaborative but accountable approach.
Enthusiastic team player with strong analytical and organisational skills.
What do we offer?
Excellent development and growth opportunities
A supportive and collaborative culture
A fun and dynamic work environment
Team oriented atmosphere
Good work‑life balance
Opportunity to work across countries and cultures
Employee Assistance Programme
Company Accommodation
Tax‑free vouchers to the value of €1,500
Hybrid
Sports and Social club
Health and Wellbeing initiatives
Enhanced Maternity leave
Tricel is an equal opportunities employer.
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