Outdoor Adventure Store, one of Ireland’s leading outdoor retailers, is seeking a confident and creative Social Media & Marketing Executive to lead our day-to-day social media content and support wider marketing activity.
This is a content‑first, hands‑on role focused on growing our social media channels through daily posting, on‑camera content creation, and the development of creative assets . You will work directly with industry‑leading outdoor brands such as Rab, Helly Hansen, Berghaus, and Osprey , helping showcase premium global products to an engaged and passionate outdoor community.
This role is ideal for a recent graduate or early‑career professional who enjoys creating content , is comfortable on camera, and wants real‑world experience inside a fast‑paced retail business.
The Role
Working as part of a small, close‑knit team, you will play a visible role in how Outdoor Adventure Store shows up online and in‑store. You’ll have the freedom to test ideas, follow trends, and experiment with formats while taking real ownership of our social channels.
You will work hands‑on with premium outdoor products and campaigns, creating content that highlights technical features, performance benefits, and seasonal collections from global brands including Rab, Helly Hansen, Berghaus, Osprey and more.
Key Responsibilities
Plan, film, edit, and publish daily content across Instagram, Facebook, and TikTok
Confidently appear on camera to showcase products, promotions, and seasonal campaigns
Independently test new creative ideas, trends, and formats
Capture photos and short‑form video content in‑store and on location
Engage with customers, respond to messages and comments, and encourage UGC
Email Marketing (Support)
Build and schedule weekly marketing emails using Klaviyo
Assist with segmentation, campaign setup, and basic performance reporting
Support key promotional and seasonal email campaigns
Graphics & Creative
Create graphics for social media, email, website banners, and in‑store use
Maintain consistent visual branding across all channels
Produce creative assets using tools such as Canva, CapCut, or Adobe
Promotional & In‑Store Materials
Design flyers, signage, and promotional assets
Coordinate with external printers and suppliers
Support in‑store promotions and retail campaigns
Shopify & E‑Commerce Support
Assist with product updates, merchandising, and basic website changesSupport online campaigns and seasonal trading activity
Gain hands‑on experience with Shopify Plus
Requirements
Degree in Marketing, Business, Graphic Design, or a related field
Comfortable filming yourself and appearing on camera regularly
Strong creative skills using Canva, CapCut, or Adobe
Good written communication and attention to detail
Highly organised, proactive, and comfortable working independently
Strong interest in social media, digital content, and e‑commerce
Nice to Have
Basic Shopify knowledge (training provided)
Photography or video editing experience
What We Offer
Full‑time, on‑site role based in Bray, Co. Wicklow
Staff discounts on outdoor gear
Hands‑on experience creating content for globally recognised outdoor brands
Daily use of industry‑leading tools such as Shopify Plus, Klaviyo, Canva, CapCut, and Adobe
A fast‑learning, practical environment with real responsibility and visible impact
The opportunity to build a strong foundation in digital marketing and content creation within a growing retail business for recent graduates and early‑career professionals
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Retail
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