Brand Growth & Content Lead About Grá Chocolates: Crafted with Love Grá Chocolates, nestled in the heart of Co. Galway, Ireland, is more than just a luxury confectionery - it is an act of passion and artistry. We are an award-winning brand dedicated to creating exquisite, hand-painted confections that tell a story. Every single piece is a labour of love, meticulously handcrafted in small batches over four dedicated days. We use only the finest, ethically sourced chocolate and celebrate the rich flavours of native Ireland. Our commitment is to a relentless pursuit of perfection, delivering an unparalleled chocolate experience that resonates with Grá (love) in every bite. The Role This is a role for a strategic creator. You are both the creative engine and the growth driver for Grá Chocolates. You are responsible for the entire digital lifecycle: from conceptualising and filming the “buzz” to managing the E-commerce shopfront and scaling budgets to drive international sales. We are not looking for someone who waits for a brief. We are looking for a solutions-focused partner - someone who arrives every day full of energy, ready to wear many hats, and obsessed with turning brand love into measurable ROI. Key Responsibilities 1. Content Strategy & Visual Storytelling Strategic Creation: Create and curate the full content calendar. You will produce a high-frequency mix of luxury Reels, TikToks, and Stories based on our targets. Visual Excellence: Style, film, and edit original content. Every frame must reflect our standard - ensuring a world-class, polished aesthetic at all times. Trend & Founder Brand: Monitor trends to jump on moments with a luxury twist. You will also manage the Founder’s personal brand to amplify our overall market authority. 2. E-commerce & Digital Management Digital Shopfront: Take full ownership of Shopify/E-com uploads. Ensure all product launches are executed with 100% accuracy in descriptions, imagery, and timing. Site Optimisation: Suggest and coordinate functional website improvements with our designer to enhance the customer journey and conversion rates. Email Marketing: Design and execute the email campaigns, utilising segmentation and A/B testing to maximise revenue. 3. Marketing, PR & Scaling Scaling & Budgets: Manage marketing budgets and execute paid ad strategies. You are driven by growth, benchmarking performance against previous campaigns to scale effectively. PR & Media: Write press releases and communicate directly with our PR agency to ensure all activations are amplified. Collaborations: Plan full-scale campaigns with influencers and external brands, including the development of custom collaboration boxes. 4. TikTok Shop & Social Commerce Live Commerce: Plan and host regular “Live Shopping” events. You must be comfortable being the “Face of the Brand,” engaging with a live audience, demonstrating products, and driving real-time sales. Shop Management: Full oversight of the TikTok Shop Seller Center—managing product listings, syncing Shopify inventory, and handling TikTok-specific promotions (e.g., Flash Sales, Voucher stacking). Affiliate Management: Identify and reach out to Irish TikTok creators to build an affiliate network that generates authentic UGC (User Generated Content) and consistent revenue. Ad Boosting: Execute “Spark Ads” and “Shopping Ads” to amplify high-performing organic videos and maximize ROAS. 5. On-Camera Presence The Storyteller: Beyond just filming, you will frequently appear in Reels, TikToks, and Stories. Whether it’s a “Day in the Life” at the Galway atelier or a “Taste Test” of a new seasonal bar, you are the charismatic bridge between the product and the customer. Founder Synergy: Work alongside Gráinne to create collaborative content, ensuring the brand voice remains authentic while you take the lead on high-frequency posting. 6. Activations & Brand Representation Face of the Brand: Plan and lead physical activations, including pop-ups, tastings, and events both in Ireland and abroad. Solutions-Focused Communication: Use social media to communicate transparently with our community, turning any logistical issues into positive, brand-building experiences. Required Skills, Experience & Heart Experience: 3+ years in a Marketing, Content, or Growth role, ideally within a luxury, artisan, or premium FMCG environment. Technical Mastery: Expert in mobile video editing (CapCut, Canva, etc.) and comfortable managing E-commerce platforms. Commercial Brain: You understand ROI, budgets, and conversion rates. You are as comfortable with a spreadsheet as you are with a camera. Drive: You are a high-energy self-starter. You don't wait for direction; you find stories, solve problems, and move fast. Communication: Exceptional written skills for both emotional storytelling and professional press releases. The Ideal Candidate You are a strategic “all-rounder” who understands that in a small, fast-paced business, initiative is the most valuable currency. You aren't a “clock-watcher”; you are a growth partner who gets excited by the challenge of taking a cherished Irish brand to the global stage. #J-18808-Ljbffr
