Job Summary
The role of Senior Product Manager is to assist CBFS General Manager & Head Of Business Development to prepare product construct and execution project plans for High Impact / First To Market Business Initiatives. He will assist with planning, coordination, implementation, monitoring and evaluation of the project. He will play a key role in driving business strategy for our existing products (sales volume) as well as developing new product initiatives, marketing campaigns, with the aim of driving mass adoption of CBFS’s products across the country.
Key Accountabilities
Product and Business Initiative Related
Work with Regulators, Project Consultants, Business & Risk teams to formulate product structures phase‑wise project roll‑out plans
Upgrade and refresh the trade applications to make it state of the art.
Work with QSE, QCSD & QFMA teams to automate and enhance new processes.
Develop social media communication strategy of business to enhance brand profile and market reach
Facilitate BRD requirements / delivery of Operational Process Automation, Enhanced Analytics & Documentum Projects
Support Business Development Head on the delivery & development of new product initiatives to enhance market share and financial commitment delivery to management.
Develop Margin Lending product penetration levels, participation rates and trade flows
Works in defining the project scope and in the development of the Work Breakdown Structure to facilitate decision‑making for product/project start‑up.
Preparation of the Product Development Plan and other key documents to support the project.
Assists with the development of the overall budget for the project as well as for project components and conducts budget reviews and analyses in conjunction with the Project Accountant for discussion with Management.
Assist in developing BRDs
Interfaces with project contractors, keeps track of their deliverables, and keeps the Project Manager up‑to‑date.
Prepares regular reports to assist the Management to track the progress of project components to ensure schedules and deadlines are being met.
Ensure compliance to operational risk policy, QFMA regulation and compliance guidelines while developing & building new products & growth initiatives.
Performs any other related duties.
Quality Control
Ensure that all product launches or Process improvements are documented in Standard Operating Procedures (SOP) and checklists are implemented and followed at all times. Where an activity is not documented by an SOP, initiate preparation/amendment and finalization of the same in accordance with CBFS’s guidelines
Identify and document processes in line with regulatory requirements and accepted efficient practices for newly launched products/services. Assume a proactive role in liaising with department Heads and external parties.
Report any adverse events / gaps in SOP’s / violation of bank’s policies to line manager and ensure these are managed in a manner where the negative effects are significantly reduced
Marketing and Promotions
Promote new/existing products through promotional campaigns to increase the uptake of the new products and services.
Actively involve in conceptualising and developing advertising promotions and launch it within the agreed timeframe.
Ensure that CBFS is promoted well on the social media platforms.
Assess the effectiveness of these campaigns
Competencies
Adaptability/Flexibility
Communication
Creativity/Innovation
Decision Making/Judgment
Dependability
Initiative
Integrity/Ethics
Interpersonal Skills
Listening Skills
Problem Solving/Analysis
Teamwork
Skills
Ability to interact with internal and external stakeholders
Ability to work under pressure
Accuracy and attention to detail
Arabic speaking preferred
Awareness of local cultural and social factors, and labour law provisions
Bilingual (Arabic & English)
Education
Bachelor degree or equivalent
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