A leading fashion retailer is seeking an experienced Deputy Brand Manager to oversee multi-site operations across Ireland. This role requires a driven individual with a passion for fashion and strong leadership skills. Responsibilities include leading sales performance, coaching managers, and promoting a high-performance culture. The ideal candidate will have over 2 years of experience in retail management and a collaborative approach to drive success. This is a full-time, field-based role requiring a focus on customer experience and operational excellence. #J-18808-Ljbffr
Deputy Brand Manager (Retail Area Manager) – Bershka Ireland About the Role We are looking for an experienced multi-site fashion retail leader to oversee Bershka stores across Ireland. This is a field-based role focused on supporting store teams, driving commercial performance, and ensuring our brand standards are delivered consistently. This role suits someone who is passionate about people, product, store execution, and commercial results in a fast-paced retail environment. This is a retail operations leadership role — not office-based position. Key Responsibilities Lead sales performance across all stores Analyse product results and guide teams on commercial and visual adjustments Implement and adapt commercial strategies to the Irish market Monitor competitor activity and identify commercial opportunities Deliver workshops that improve sales and elevate customer experience Retail Operations Ensure strong daily store operations, replenishment, delivery flow and stockroom organisation Optimise payroll productivity and KPI performance Support loss prevention strategy to achieve shrinkage targets Maintain high standards in store presentation, structure, and lighting Ensure compliance with health, safety, and operational policies Coach and develop Store Managers and future leaders Build strong succession plans across all stores Partner with HR on staffing, training, wellbeing and performance Promote an inclusive and high-performance culture in every store Experience Required We welcome applications from candidates who can demonstrate: 2+ years’ experience as an Area Manager or multi-site manager in fashion retail Strong commercial awareness and decision-making skills Hands-on experience leading store operations and teams Experience with KPIs, stock, and P&L levers Ability to coach and develop managers across multiple locations Experience adapting global brand strategies to local customers Knowledge of Irish retail operations and employment standards Passion for fashion, trends, and customer experience What You Bring A collaborative and supportive leadership style Strong communication and organisational skills Confidence analysing data and reacting quickly Curiosity, initiative, and problem-solving ability A focus on team development and store experience Who Should Apply This role is suitable for experienced multi‑site leaders in fashion retail . Full-time | Field-Based Role Must have the right to work in Ireland Reports to: Brand Manager Bershka UK & Ireland #J-18808-Ljbffr
