Job Type: Full-time Location: HQ in Kildare and/or Dublin for team meetings, content shoots, retail activity, or key initiatives Salary: DOE Company Overview At Ayu, we are on a mission to empower confidence through simple, professional-quality cosmetics that enhance natural beauty. As we continue to scale across eCommerce, retail, and international markets, we are building a best-in-class brand and marketing organisation to support our next phase of growth. We are now hiring a Head of Brand & Content to own and elevate our brand storytelling, content execution, and marketing delivery across all channels, while building and leading a high-performing creative and content team. Role Overview Reporting to the Managing Director and working closely with the Founder, the Head of Brand & Content will own the execution of Ayu’s brand and content strategy end-to-end. This role is responsible for translating brand strategy into a clear marketing plan and master content calendar , ensuring campaigns, launches, influencer activity, PR, retail storytelling, and content output are delivered on time, on brand, and at a high standard. You will lead and scale the brand, content, and influencer functions, manage agencies and partners, and act as the central point of coordination across all brand-facing activity. Key Responsibilities Brand Ownership & Consistency Own and protect the Ayu brand across all consumer touchpoints alongside the Founder Ensure consistent tone of voice, visual identity, and messaging across digital, retail, PR, and product packaging Evolve brand guidelines as the business scales internationally Marketing Plan & Content Calendar Ownership Own the end-to-end marketing plan and master content calendar Align product launches, campaigns, influencer activity, PR, retail, and always-on content into a single, cohesive plan Ensure clear timelines, priorities, and accountability across teams and partners Content, Social & Community Lead social media, content creation, copywriting, and community initiatives Oversee internal creators and external partners producing content for Instagram, TikTok, Facebook, and emerging platforms Ensure content aligns with brand standards, campaign goals, and commercial priorities Influencer, UGC & PR Own influencer and UGC strategy execution across ROI & UK Oversee influencer briefs, gifting programmes, UGC sourcing, and performance review Oversee PR agencies, digital PR, traditional PR, campaign photoshoots, and events Ensure influencer and PR output supports launches, retail, and brand storytelling Campaigns & Product Launches Lead cross-functional execution of brand campaigns and new product launches Coordinate timelines across creative, PR, influencer, retail, and digital teams Ensure launches are delivered on time, on brief, and with high creative standards Retail & Experiential Brand Marketing (nice to have) Own brand execution across retail and experiential channels (Boots, Kilkenny Design, airports, events) Oversee in-store storytelling, POS, masterclasses, and brand activations Ensure retail brand execution aligns with the wider content and campaign calendar Team Leadership & Scaling Recruit, manage, and mentor a growing brand, content, and influencer team Define team structure, roles, and responsibilities as the business scales Set clear goals, development plans, and performance standards Build a collaborative, creative, and accountable team culture Ideal Candidate Requirements Strong passion for beauty, fashion, or wellness brands Deep experience in brand marketing, content, influencer, and campaign execution Proven experience owning brand guidelines, content calendars, and marketing plans Strong leadership experience managing people and agencies Excellent organisational, communication, and creative judgment Commercially aware and able to prioritise impact Role Requirements Minimum 7+ years’ experience in brand, content, or marketing roles Demonstrated ability to use AI tools to efficiently create, test, and refine marketing assets Experience in a senior role with people management responsibility Background in eCommerce, consumer brands, or beauty strongly preferred Proven track record delivering campaigns, launches, and content at scale Willing to be hands‑on while building and scaling the function Benefits Staff discount on all Ayu Cosmetics products High level of ownership and creative autonomy Opportunity to shape and scale a premium beauty brand How to Apply If you would like to hear more about this position or apply for the role, please fill out the form or visit our website career portal https://www.ayucosmetics.com/pages/career-form #J-18808-Ljbffr
