A Paid Media Manager is required to join a leading and innovative player in the retail industry, providing customers with an omnichannel experience that blends cutting-edge technology, exceptional service, and a commitment to sustainability. This is a hybrid role with offices in Dublin 1. If you’re a creative, ambitious, and innovative individual looking to work in a fast-paced, evolving environment, this could be the perfect opportunity for you! Role Summary: As our Paid Media Manager, you will be responsible for creating and executing the paid media strategy across all media channels, with a strong emphasis on digital. You’ll need to develop strategies that resonate with consumers, address business challenges, and deliver exceptional media campaigns. Key Responsibilities: Media Campaign Management : Plan and execute paid media campaigns across a variety of channels, including OOH, DOOH, Audio, Search, Shopping, Display, Social Media, Video, Affiliates, Partnerships, and Content Marketing. Campaign Launch & Analysis : Support the launch of campaigns by collaborating with partner agencies on planning, asset creation, implementation, and performance analysis. Performance Marketing : Oversee the performance of Search, Shopping, and Affiliate campaigns, managing budgets and optimizing to achieve target KPIs. Growth Strategy : Collaborate with internal teams to identify growth opportunities and implement strategies to drive business performance. Budget Management : Manage and track budgets across all paid media channels to ensure efficient allocation of resources. Creative Collaboration : Work closely with the Creative & Social teams to develop tailored ad content that resonates with target audiences. Partner Relations : Build and maintain relationships with external agencies, tech partners, and media partners, staying up to date on industry best practices. Key Requirements: Strategic Thinking : Ability to develop and execute creative, results-driven paid media strategies. Fast-Paced Environment : Comfortable managing multiple projects and meeting ambitious deadlines. Collaborative Approach : Highly collaborative and able to work effectively within a team environment. Growth-Oriented : Demonstrates a strong passion for growing online sales and driving trade results. About You: Experience : 4+ years of experience managing large-scale Paid Media campaigns, with a strong focus on digital channels. Marketing Knowledge : Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics. Technical Skills : Experience using Google Ads, Meta Ads, TikTok Ads, and proficiency with reporting tools like Google Analytics 4, Supermetrics, and Google Looker Studio. Analytical Skills : Strong analytical capabilities, with the ability to evaluate performance metrics, develop insights, and provide actionable recommendations. Communication : Excellent written and verbal communication skills. Proactive & Critical Thinker : Proven ability to be proactive, think critically, and contribute to driving business growth. What On Offer: An exciting opportunity to work with a dynamic and innovative team. Competitive compensation and benefits package. Opportunities for professional growth and career advancement. A collaborative, inclusive, and supportive work environment. #J-18808-Ljbffr
Digital Marketing Specialist Our client, a leading global organisation with a b2b focus are seeking an experienced Digital Marketing Specialist with expertise in paid advertising to join their ambitious marketing team. Reporting to the Head of Digital Marketing, you will develop and execute impactful campaigns across LinkedIn, Meta, Google Ads, and other platforms to drive results and elevate our brand presence. You will enjoy leading on creative advertising campaigns, working with the in-house design team and achieving results. Key Responsibilities Paid Campaigns: Strategize, create, and optimise paid social and search campaigns to meet KPIs. Collaboration: Work with internal teams to align messaging and integrate campaigns. Performance Reporting: Analyse data, provide insights, and recommend optimizations. Innovation: Stay updated on trends, implement best practices, and lead A/B testing. Budget Management: Monitor spend to ensure efficiency and adherence to budgets. What We’re Looking For Experience: 4+ years in digital marketing with a focus on paid advertising. Skills: Proficiency in Google Ads, LinkedIn Campaign Manager, and Google Analytics. CRM experience (e.g., Marketo, HubSpot) is a plus. Strengths: Strategic, creative, and detail-oriented with strong collaboration skills. Education: Degree in Marketing, Digital Marketing, or related field preferred. If you’re passionate about digital marketing and ready to make an impact, contact Eimear Walsh in Alternatives for more. #J-18808-Ljbffr
Supporter Marketing Executive Alternatives are delighted to partner with Concern Worldwide on this fantastic role. Joining a small team based in Dublin 2 (Hybrid working 50%), the Supporter Marketing Executive will be responsible for managing direct marketing campaigns across a variety of online and offline channels. The primary objective of the role is to maximize income from individuals in Ireland by engaging, recruiting, and retaining supporters. Reporting to the Head of Acquisition and working with the Supporter Marketing Team, Corporate & Major Donor Team, Communications Dept, and Donor Care Team, as well as colleagues in the Development and Fundraising directorate and wider Concern team, you will be responsible for: Full campaign management and execution in line with prescribed deadlines, including briefing of agencies, sourcing/development of materials, managing data selection criteria, copy development, managing the approvals process, proofing, briefing Donor Care Team, campaign analysis and reporting, managing costs and invoice processing. Management of campaign budgets including monitoring of expenditure and targets. Management of external suppliers (creative agencies, media buyers, digital agencies, data agencies, and printers). Review of marketing campaigns to provide insights and recommendations to improve campaign performance. Work with other members of the Supporter Marketing Team to develop innovative and successful direct marketing campaigns to contribute to the achievement of fundraising targets and objectives. Work with the Supporter Marketing Team to implement the Emergency Fundraising Strategy. Attend conferences, relevant events, and training as opportunities arise. Upholding and promoting Concern’s values, including our workplace equality, diversity, and inclusion values. Skills required Third level qualification in marketing, business or related discipline. At least two years’ experience in a marketing environment with experience in managing direct marketing campaigns from start to finish. Fundraising experience. Strong project management skills. Experience of managing budgets. Experience of managing external suppliers. Strong analytical skills. Results-oriented attitude. Excellent written skills including experience of writing and/or commenting on fundraising copy. Strong critical approach to fundraising creative. Excellent organizational skills and experience of managing a varied workload. Ability to work as part of a team as well as on own initiative. Excellent problem-solving attitude. For more information on this role please contact Eimear Walsh in Alternatives or click apply below. #J-18808-Ljbffr
Alternatives are delighted to be working with a leading international manufacturer based in Kilkenny to expand their marketing team. Our client is looking for a Category Manager in this newly created position. This role will report directly to the Head of Product and will take ownership for the vast portfolio of products across building and homewares. Not only does our client offer high-end products but also a bespoke customisation option. This company offers a highly competitive salary plus package and has a flexible/hybrid approach to work, with 2 – 3 days being spent onsite and 2 days from home. Key Responsibilities: Become a product expert on our range and track similar competitor products. Build knowledge of commercial product performance and trends. Responsible for category managing the portfolio – analysing sales/margin/volume data. Develop clear strategy and product road maps closely aligned with the wider market requirements. Identify and prioritize market opportunities to create new product strategies. Monitor competitor activity and products. Support existing customers with updates to prices files, range listings, discounts. Support customer-specific visits as required (UK/Ireland) to ensure we give the best impression of the company. Essential Skills & Experience: Category and product management experience. Strong communication skills, managing internal and external relationships. Organisational skills. Excellent written and presentation skills. Strong commercial acumen. Good understanding of customer pricing, discount structures. Excellent data analysis and interpretation skills – particularly using Excel. Desirable Skills & Experience: Experience in new product customer research/market research. Degree or equivalent in management/business. A customer-centric approach. Knowledge and experience of Product Marketing systems. For more information on this role, please contact Eimear Walsh on ewalsh@alternatives.ie. #J-18808-Ljbffr
Creative Lead Opportunity – Digital & Innovation Lab A leading organisation has launched an innovative digital and IT lab aimed at transforming digital customer experiences and creating a one-stop-shop application for seamless journey needs. This is an exciting opportunity to join a pioneering team as Creative Lead and play a key role in driving creative strategies within a cutting-edge digital and innovation hub. Key Responsibilities: Creative Leadership: Lead a creative team delivering strategies for web, CRM, apps, and campaigns. Collaboration with UX: Partner with UX specialists to ensure design consistency and efficiency. Creative Testing: Implement testing processes for impactful digital campaigns. Stay at the forefront of emerging trends to create innovative, engaging digital solutions. Balance competing priorities to manage creative deliverables effectively. Ideal Experience & Skills: 3+ years in senior creative leadership roles (agency or in-house). Proven track record of delivering exceptional digital marketing campaigns. Experience in building or leading a creative team is a plus. Strong project and people management skills, excellent communication, and a proactive approach. This role is onsite three days per week North Dublin, offering the chance to shape transformative digital experiences and elevate customer journeys to the next level. Excellent benefits on offer. Parking onsite. #J-18808-Ljbffr
Marketing Executive required to join a rapidly expanding team in one of Ireland’s leading professional services firms. Joining the central marketing team, you will take ownership for a number of initiatives across their sponsorships and events division. Responsibilities: Partnering with senior marketing manager you will help to support the delivery of a compelling national sponsorship program, collaborating with partners and stakeholders. Manage client invites, develop creative event collateral, and promote initiatives through internal and external communications. Coordinate with digital teams to create engaging content and measure ROI on sponsorship activities. Work closely with agencies to ensure high-quality brand representation at events. Track and report on sponsorship performance, providing insights for continuous improvement. Requirements: Bachelor’s degree in Marketing/Event Management or equivalent. 2+ years’ experience in marketing or sponsorship and event management. Strong project and stakeholder management skills. Prior b2b / consulting or professional services experience ideal. If you’re creative, motivated, and passionate about high-impact marketing, we’d love to hear from you! Contact Eimear Walsh in Alternatives for more. #J-18808-Ljbffr
Alternatives are delighted to be working with a leading Construction and Engineering company to hire a Marketing Manager . This is a newly created role aiding the expansion across Ireland, the UK and Europe. This is a full time permanent role, based in West Dublin and working a hybrid model (ideally 4 days onsite). As marketing manager, you will own all digital, web, content and social campaigns. The role is broad and varied and so we are seeking a strong 360 marketeer with great digital abilities. In this role, you be able to support the growth and new market development strategy through modern marketing techniques. Role and Responsibilities: • Act as point of contact and executor of all digital/content marketing tasks and projects • Develop the content plan using modern marketing best-practice • Execute the content marketing plan and strategy • Identity, evaluate and adopt new marketing tools and ways of working that benefit the business • Execute the plan across digital and web channels, systems and tools • Manage and monitor shop windows including website, social and content development • Ensure effective maintenance and availability of all digital assets internally • Work with internal/external stakeholders to drive marketing projects through to completion e.g. partners in marketing, website, graphics, videography, photography, suppliers etc. • Monitor key industry trends, audience changes/demands, and key competitor activity • Take ownership of performance insights and reporting to measure and assess business impact and performance • Identify new strategic partners and service providers to support the growth of the digital capability and function • Ensure repositories are updated with correct assets, content and messaging at all times • Own messaging and copywriting and execution on digital platforms and content • Build and execute staff and client communications Skills and Experience: • 6+ years marketing execution , ideally B2B, with strong capability, digital and content • Creative and innovative mindset • Strong copywriting, content and wordsmith skills, prior experience in storytelling and thought leadership is advantageous • Strong appreciation and interest in branding, brand identity and consistent implementation • Up to date in content, digital/social channels and new techniques • Ability to multitask, take direction and develop and see through digital projects • Strong organisation, time-keeping and support skills working with marketing/sales colleagues • A resilient, diligent, energised and proactive attitude and ethos is essential for our environment • Excellent communication and interpersonal skills are essential for the role For more information on this role, please contact Eimear Walsh on ewalsh@alternatives.ie. #J-18808-Ljbffr
Our client, a leading professional services / consulting firm is currently looking to build out their Business Development function. We are seeking two highly experienced Senior Business Development Managers across Financial Services, Pharma / Life Sciences and the Tech space. You'll work closely with sector leaders to identify and convert major opportunities, build strong client relationships, and drive revenue. These roles will join a wider Commercial Marketing that is in serious growth mode. The ideal candidates will have a proven track record in the development and delivery of streamlined Business Development processes and procedures across large corporate organisations. Reporting to the Head of Business Development the successful candidate will: Develop and execute go-to-market plans aligned with business strategy. Drive best-practice account management for priority clients. Identify and convert high-value opportunities through targeted sales efforts. Manage pipeline, track performance, and report on revenue metrics. Build strong relationships across the firm and industry to leverage synergies. The ideal candidate will have: 10+ years of experience in B2B business development, corporate or enterprise account management at a large firm or organisation. Experience in the Financial Services, Pharma / Life Science or Technology industry ideally. A proven track record of driving growth in large accounts. Strong commercial acumen, growth orientation, and sales focus. Excellent communication, relationship-building, and networking skills. Experience using CRM systems for pipeline management and reporting. This is a fantastic opportunity to join an established corporate organisation during a serious period of growth, where their people are at the centre of their culture. Benefits include: Competitive salary, full benefits package and bonus flexible work options, and endless career development opportunities. A collaborative and inclusive work environment. A hybrid work model with an average of 3 days in the office per week. For more information please contact Eimear Walsh in Alternatives or click apply below. #J-18808-Ljbffr
Our client is seeking a talented and results-driven Marketing Manager to join their team in Galway. This is an exciting opportunity for a dynamic marketing professional to take ownership of all marketing activities and drive impactful campaigns in a vibrant and fast-paced environment. Key Responsibilities: Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement. Working closely with Retail Sales Managers, leading on traditional marketing activities for instore promotional, building brands in local communities etc. Collaborate with cross-functional teams to create and deliver impactful promotional campaigns. Monitor market trends, customer needs, and competitor activities to identify opportunities for growth. Oversee the creation of engaging content across various platforms to enhance the brand’s presence. Manage the marketing budget effectively, ensuring optimal return on investment. Analyse campaign performance and prepare reports to provide insights and recommendations for improvement. Key Requirements: Proven experience in a similar marketing role, ideally within a fast-paced retail environment. Strong knowledge of marketing strategies and tools, with a track record of delivering successful campaigns. Excellent communication and interpersonal skills to engage with stakeholders at all levels. Analytical mindset with the ability to interpret data and make data-driven decisions. Highly organised, proactive, and capable of managing multiple projects simultaneously. What’s on Offer: Opportunity to work with a passionate team in a supportive and innovative environment. Scope to influence and shape marketing strategies for a growing Irish business. For more information please click on the link below or contact Eimear Walsh in Alternatives. #J-18808-Ljbffr
This is an exciting opportunity for a CRM Specialist to join a leading consumer goods organisation in South Dublin. The company fosters a diverse and inclusive work environment with a strong focus on employee development. As an experienced CRM Specialist, you’ll be responsible for driving the development, maintenance, and integrity of the customer databases. You’ll be providing data-driven insights to the management and marketing team to optimise the CRM marketing activities. You’ll create and develop customer segmentation analysis to help the business make informed decisions and drive campaigns. Working closely with the cross-functional departments and management team you’ll understand and interpret their business needs create and implement various effective digital marketing and business strategies streamline and automate key activities where necessary. This is a Hybrid role, office location South County Dublin. What you will do: Responsible for the ownership and integrity of the customer/prospect database of the multiple divisions within the group. Providing clean and correct databases ready for use on Salesforce marketing cloud and other eDM communication platforms. Audit and coaching of front-line staff to improve the quality of data input at all customer touch points. Assist marketing team with the provision of database output and statistics on database as required. Work with IT on implementing necessary security measures to protect GDPR integrity of all records. Analysing data from marketing campaigns and reporting performance insights to recommend improvements. Supporting optimisation of email and automated communication flows, primarily through Salesforce, developing new journeys to make best use of insights in timing, targeting and content. Supporting the marketing team with the creation of Salesforce templates and journeys where required. Whats needed to do the job: 3+ years of experience in CRM data management with a marketing team. Proven track record of developing and executing successful CRM campaigns. Strong analytical skills and experience with data analysis tools. Proficiency in CRM software (e.g. Salesforce) and marketing automation tools. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced, dynamic environment. Strong project management skills and attention to detail. Strong Excel skills to interpret data insights and report back to the business. #J-18808-Ljbffr
